OctoADS is a solution that allows telecom operators, TV channels and content providers to finally address the issue of real-time ad insertion and replacement on video content for television


OctoADS is a full turnkey product that allows TV channels, telecom operators or any content providers to push targeted TV ads on a live video feed or any on demand content (VOD, Catch up TV, Start Over…). Our solution offers a back office tool and a front office component to:

REPLACE a specific TV ad or a full advertising screen with others dedicated to specific target groups or viewers (depending on their location, gender, job…),

INSERT TV ads into video streams to monetize any content. OctoADS manages the ads, the targets as well as the ad break intros and outtros.

It also enriches the ads themselves with interactive features. Ads can become fully customizable and embrace the brand universe by adding dynamic and interactive components. Different formats are available:

Overlay display




Full screen display

Mini site

Still picture


Resize display

L mode shape

O mode shape

These different formats can be used for pure advertising purposes or for auto promotional goals (upsell for telecom operators or TV channels for SVOD services, a-la-carte products….)

  • OctoPUS

    OctoPUS is a web application which provides a Content Management System (CMS), a Customer Right Management solution (CRM), and a full middleware solution based on our O.one platform.

  • OctoCOD

    OctoCOD is a unique all-in-one transcoder enabling Tier 2 and Tier 3 operators to access Tier 1 transcoding quality and versatility.

  • OctoCAST

    OctoCAST can be used as an origin server to deliver content to any CDN service for the end-user and multiscreen formats.

  • OctoPORTAL

    OctoPORTAL offers a multiscreen experience with full control over user interface customization regarding design and navigation.

  • OctoADS

    OctoADS is a solution that allows to do ads insertion and replacement within a video feed

  • OctoGUIDE

    OctoGUIDE enables the management of a single unified EPG gathering multiple sources (EIT, web…) for a customized and branded experience.

  • OctoSKIN

    OctoSKIN makes it easy to customize the multi-screen user interface with a user-friendly tool. It can be used to rebrand or reskin a user interface for an event or a promotion.

  • OctoCHAT

    OctoCHAT is a fully secured and real-time text messaging application, also allowing video and audio calls.

  • OctoBOT

    OctoBOT is a conversation application based on an advanced A.I. that allows multiple voice and text interactions.

  • OctoRECO

    OctoRECO is a powerful recommendation engine that can be connected to any data source. It is based on a machine-learning Artificial Intelligence.